// graphic design · 2025
Poster series
In 2025, Ugo Martellotta created a series of six experimental posters, each in several colourways, published on Instagram.
In short
A series of experimental posters in A3/A4 portrait format, published on Instagram in 2025. Each poster explores one idea, with a different technique and palette.
The posters
| Poster | Idea | Variations |
|---|---|---|
| Eyes Don’t Lie | A colour band over the eyes: the eyes say what the face hides. | red, cyan negative |
| Human Error | A symmetrical mirrored portrait inside a viewfinder frame: human error versus the machine. | 1 |
| Fake Friends? | Pixelated faces, with horns and a halo: who is really your friend? | 1 |
| FLOW | A halftone duotone portrait with a glittery title: the same image, three moods. | black and white, blue, red |
| idea | Ink flowing under a word: the idea as the starting point of everything. | blue, red, green |
| Everything Is Connected | Spider webs on a textured background, with vertical text: everything is linked. | 1 |
What I did
- The concept and title of each poster.
- Image treatment: duotone, halftone, mirror effect, pixelation, ink cut-outs.
- Composition and typography, with one strong title per poster.
- Colour variations to test how the same composition changes emotion.
What it shows
The ability to find a strong idea, turn it into an image, then roll it out cleanly as a series.